Landing Pages 101
Source: Christina Galbornetti, V12 Group Your email is the ‘teaser’ promotion that entices the consumer to click through to a landing page where more detailed ‘sell’ information is presented. The page...
View ArticleDon’t Let Your Site Let You Down
Source: By Karen Talavera, President, Synchronicity Marketing True response, also known as conversion, in the email marketing channel, occurs 95% on a Web page. If you’re like most email marketers...
View ArticleEmail Marketing Captures the Clicks, Landing Pages Sell the Products
Contributor: Christina Galbornetti, Director, Creative Services, V12 Group Most email campaign reporting applications provide standard, but important stats on number of emails delivered, opens, clicks...
View ArticleCall to Action Advice
“Click here” is a common spam trigger phrase in acquisition email so we advise clients to avoid the term altogether and use “press here” instead. This white paper post dives deeper into the strategic...
View ArticleThe 5 Critical Components of Fantastic Lead-Capture Forms
Landing Pages are a critical part to not only lead gen, but also email marketing. This post covers some of the critical requirements needed for building a successful landing page including...
View Article5 Awesome Landing Page Lessons from Real Life Examples
Source: Corey Eridon, www.hubspot.com On a previous blog post about marketing tests, a commenter asked for some examples of great landing pages. We’ve received that request more than once and figured...
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The 7-Point Checklist for Powerful Landing Page Copy
While V12 Group’s core strength lies in data and acquisition email, the landing page component cannot be overlooked since we firmly believe that emails captures the clicks but the landing page makes...
View ArticleLanding Page Forms, Length and Lead-Capture
Email marketing performance is only one part of the sales process. The email captures the clicks but the landing page is what closes the sale. It’s imperative to optimize your landing pages to ensure...
View ArticleWith Landing Pages: less IS more
I stumbled across this perfectly timed post after I was TRYING to download a whitepaper off a landing page that was asking WAY too much information…it explains why I abandoned the download completely...
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Focus matters on a landing page and here’s why: 22% increase in sales
Source: www.visualwebsiteoptimizer.com Kaya Skin Clinic is a beauty clinic that focuses on improving the looks of a person by delivering services that enhance beauty and make for radiant skin. The...
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